It’s coming close to the date I come off maternity leave, and start back to work at full throttle! I decided before I went on leave that during the timeout from the business, I would give some time to thinking about it’s future and the direction I want to take it. Part of this included rebranding!
So, I figured I’d take it the whole hog, rebrand and relaunch in August 2010. I’ve spent some time working on the new logo, and I’m currently in the middle of a new site design. I also decided to set up on Facebook, as there is information I find interesting to hear about, and thought perhaps others would like to hear about it as well! I’m surprised that already, thanks to a few individuals for spreading the word of my existence, that I’ve got a number of fans!
Following all of this, I will redraft my content, and specify the new direction I am taking… Well not so much new, as redefined and committed if that makes sense.
I’m really excited about the whole process, and of course the end result!
So the new logo, well it’s made up of three butterflies. The significance behind the butterfly… Well a butterfly transforms from a caterpillar, with part of the process being contained in a cocoon. What has this got to do with web design and technical writing?? Well I personally think there’s a lot of similarities: a caterpillar, well isn’t quite as nice looking as a butterfly (to me anyway, I’m sure some might disagree). The coding behind a website isn’t so pretty looking to some either
– I personally love code and seeing how a bunch of text (kind of random looking) can create something beautiful. So caterpillar=coding! A caterpillar, metamorphoses to a butterfly; similarly, the code behind a website creates, what should always be, a visually pleasing (aka pretty lol) website!So butterfly=website.
Something similar can be said of technical documentation! The unorganised, and often uncreated, content is like the caterpillar. The (set of) documents created, which are usable, consistent and give added value to your business & product, are the butterfly.
What about the cocoon?? Well I liken me, Anna @ AMOSH Designs, to the cocoon! I take your caterpillar and take care of it – coding the website, or creating/updating documentation – turning it into the butterfly!
Make sense now??? I hope so! Some might wonder why the three butterflies together like a flower? Well like anything good, it takes more than one to create it! So there’s you the client, consideration of your customers, and me! All these are required to create the perfect website or documentation!
So, if you want to turn your caterpillars into butterflies, contact me!
Anna @ AMOSH Designs








